TEAM Coach™

You're already coaching more than the sport. Every practice, game, correction, and conversation is an opportunity to develop character, strengthen relationships, and build leadership. TEAM Coach™ equips coaches with practical, character-centered approaches to encourage accountability, resilience, respect, positive team culture, and growth both on and off the playing field.

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EVERY PRACTICE HAS TWO SCOREBOARDS.™

One scoreboard measures performance. The other measures growth. Every whistle, timeout, correction, encouragement, and conversation can shape a young athlete's confidence, character, sense of belonging, and response to adversity.

The question isn't whether we're developing character. The question is whether we're doing it intentionally.

TEAM Coach™ equips coaches to intentionally Teach, Encourage, Assist, and Model character through the moments already happening during practices, games, and everyday interactions with athletes.

What Coaches Will Gain

Character-Centered Coaching

Recognize opportunities during practices, competition, corrections, and everyday interactions to intentionally develop respect, responsibility, integrity, and positive decision-making.

Positive Team Culture & Belonging

Strengthen relationships, establish shared expectations, encourage athlete voice, and create supportive team environments where young people feel respected, connected, and valued.

Athlete Accountability & Resilience

Help athletes respond constructively to mistakes, setbacks, pressure, and conflict while reinforcing personal responsibility, perseverance, self-control, and growth.

Leadership Beyond the Scoreboard

Use everyday coaching moments to model positive character, encourage leadership, strengthen communication, and help athletes apply important life lessons beyond sports.

Who Should Attend TEAM Coach™?

TEAM Coach™ is designed for school athletic coaches, youth sports coaches, recreation professionals, athletic program leaders, volunteer coaches, and others who use sports to develop young people.

Character is coached in the moments that matter—when athletes make mistakes, experience setbacks, respond to pressure, face conflict, or demonstrate leadership.

This training helps coaches strengthen relationships, establish positive team cultures, encourage accountability and resilience, and intentionally develop character through everyday practices, competition, and interactions with athletes.

Training Options & Investment

90-Minute Training — $1,500

Introduces essential TEAM Coach™ principles, helping coaches recognize their influence beyond athletic performance, strengthen relationships with athletes, reinforce positive team expectations, and identify everyday opportunities to develop character and leadership.

3-Hour Training — $3,000

Provides deeper exploration of character-centered coaching, positive team culture, athlete accountability, and resilience. Coaches participate in guided discussion, reflection, and practical scenarios involving communication, mistakes, competition, conflict, and leadership.

6-Hour Training — $5,000

Offers an extended professional-development experience that helps coaches intentionally develop character alongside athletic performance. Participants engage in deeper learning, interactive coaching scenarios, practical application, and implementation planning to strengthen team culture, positive behavior, leadership, and athlete development throughout the season.

Included with Every Paid Live Training

A topic-specific 30-Day Follow-Through Guide™ at no additional charge.

Training fees do not include travel, lodging, or other necessary expenses for engagements outside TEAM's local service area. Applicable expenses are quoted separately.

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DON'T JUST EXPECT CHARACTER. DEVELOP IT.™

Developing character requires more than expecting athletes to demonstrate respect, responsibility, resilience, and leadership. Coaches must intentionally model these qualities, reinforce positive choices, provide opportunities for growth, and help athletes learn from everyday experiences.

TEAM Coach™ helps coaches move from professional learning to consistent practice throughout the season. Organizations can extend that development through TEAM Foundations™, complementary professional-development offerings, and TEAM YDS resources, including the flagship book, Professional Reflection Journal, and Leader Implementation Guide. Together, these experiences and resources support continued reflection, shared expectations, and positive team cultures.

Build Better Coaches. Build Stronger Teams. Develop Better People.

Bring TEAM Coach™ to your school, athletic program, recreation department, or youth sports organization. Equip coaches with practical, character-centered approaches that strengthen team relationships, encourage accountability, develop leadership, and build positive environments where athletes can grow.

Tell us about your organization's goals and coaching challenges, and we'll help you select the TEAM Coach™ training experience that best fits your needs.

REQUEST TEAM COACH TRAINING